Sunday, August 23, 2009

Market Share Ms Office Publisher

Publisher has a relatively small share of the desktop publishing market, which is dominated by Adobe InDesign and QuarkXPress.[2] Publisher has historically been less well-liked among high-end commercial print shops, compared with other desktop publishing applications.[3] Publisher's position as an entry-level application aggravates many issues (particularly in older versions) such as fonts unavailable and embedded objects not available on service providers' machines (however, Publisher does come with tools to pack related files into a self-expanding application). Many higher end features like transparency, object shadowing, slugs, text on paths, built-in PDF output, etc. are either not fully-functional or simply unavailable (especially in previous versions). However, recent versions have greater capabilities concerning color separations and proper process coloring output. Publisher 2007 also includes the capability to output commercial press quality PDF with embedded fonts as an optional download from the Microsoft website.
Publisher is included in high-end editions of Microsoft Office. This reflects Microsoft's emphasis on Publisher as an easy-to-use and less expensive alternative to the "heavyweights" and also its focus on the small business market where firms do not have dedicated design professionals available to make marketing materials and other documents.[2][4]
Publisher's proprietary file format (.pub) is unsupported by most other applications, with the exception of Adobe PageMaker. Publisher supports numerous other file formats, including the Enhanced Metafile (EMF) format which is supported on Windows platforms.

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